Save Our Aussie Icon - The Great Australian Ugg Boot

Issue 3 - The Australian Sheepskin Association Supporters Newsletter

Monday 1st March 2004

Dear supporter,

Following the extensive support our industry has received from the wider public in our endeavour to save our great Aussie icon, the genuine Australian sheepskin ugg boot, the industry has formed an association and appointed Intellectual Property Lawyers, Griffith Hack, to act on our behalf - and on behalf of our great Aussie Icon, the ugg name.

In Australia we have taken action to remove two old unused trademarks, 'ugh' & 'ugh-boots' (owned by the U.S. company Deckers Outdoor Corporation trading as 'UGG Australia') due to their non-use and we are advised our prospects are very good to achieve this.

Our greatest challenge will be to 'claim back' ownership of our very Australian, and internationally recognised, word 'ugg' (and its derivatives) from the company that has tried to hijack it from our Australian vocabulary.

Our great Australian manufacturers of Australian tanned sheepskin ugg boots have very good marketers of Australian ugg boots internationally and it is in the U.S. that the U.S. company, Deckers Outdoor Corporation trading as Ugg Holdings, Inc., has taken action to 'squash' those companies. If they succeed they will have won the fight. For those of you who reside in the U.S. please lobby your trademark office and politicians and generally show your outrage at this whole affair.

The Australian Sheepskin Association Inc. wishes to stand by our customers and the 'ugg' icon, but the funds required will be considerable. The Association has opened a bank account and should you wish to support us in claiming back that which is rightly Australian, you may send your donation to:

Australian Sheepskin Association Incorporated
c/- Westhaven
PO Box 4695
DUBBO EAST 2830
Australia

Or

Deposit at any Westpac Branch or through Internet banking
Save the Aussie Ugg Fighting Fund, Australian Sheepskin Association Incorporated
Westpac Greenhills NSW 2323 Australia
BSB: 032639
A/C: 137039

We thank you for your support and will keep you advised of developments.  Please help us grow our supporters list by forwarding this email to your friends, family and colleagues and encouraging them to visit our website at https://www.SaveOurAussieIcon.com and adding their details to our mailing list.

Australian Sheepskin Association Incorporated