About Us!

This site has been put together in response to the recent publicity about Deckers' trade marking the term ugg (and derivatives) around the world.

Those behind the site are various manufacturers and retailers of Australian ugg boots who have formed an alliance to combat this outrageous 'stunt'. Whenever registering trademarks, companies must perform due diligence to determine if the mark/s satisfy some basic criteria - including that the mark/s are not generic and/or descriptive. To the best of our knowledge, there is also an onus on the trademark offices to verify that the mark/s do indeed satisfy this criteria. Clearly the system has failed both in Australia and in the United States with respect to "ugg" (and derivatives).

One of the United States marks has the words Original Ugg Boot with UGG Australia underneath and a ram in the middle. In 1986, when the examining attorney at the US Patent and Trademark Office asked some additional questions, she was told "There is no significance of the term "UGG" in the relevant trade or industry". Given this mark suggests that the product originates from Australia, you would expect that some sort of search was taken in Australia to determine the validity of whether "UGG" was or wasn't significant!

Clearly this did NOT occur otherwise the search and discovery process would have shown more than one business trading with ugg as part of their business name. We have members who have been trading since before 1970.

Many of our members have sold the boots to overseas customers long before any mark was registered in the US.

The Australian Sheepskin Association

 


How can you help

Join us in the fight to keep the Australian ugg boot manufacturers and retailers in business. Sign up to our supporters list.

Also consider donating to our fighting fund.  More details from our Fundraising page.

Our aim is to get 50,000 email supporters.